Why

I’ve been really taking a good look at why I do what I do, lately.

I’m a business owner, I’m a coach, I’m a mentor, I’m a Mac nerd… But these are things I do. Hats I wear.

So… Why? What’s the point?

I meet so many great people. People who are smart, funny, interesting, motivated, caring, creative, talented, passionate… Unique, all of them. I’ve done thousands of coffees, lunches, and meetings. I’ve done workshops and pitches, interviews and networking.

One thing I find is quite consistent.

Everyone wants something to be better or more awesome. Maybe for themselves, for others, or for the whole freaking world.

I see it in varying degrees with each person. Sometimes the wanting is modest, for themselves and their family. Sometimes it’s huge, vast, deep… for something very big to be quite different in the world. Sometimes it’s a very big wanting for just themselves. Like a hunger that can’t yet be filled.

The thing I want most and the reason why I persist in everything I do is for good people to be able to turn those wants into reality. Goals, dreams, vision, passion, hobbies, connecting – whatever.

I want them to know what it feels like to get the thing they want, consistently, by their own doing. I want to see more of that in the world.

I’m tired of seeing people stop trying, settling into the grind. Putting it on hold for tomorrow, tomorrow, next week, later, tomorrow, tomorrow, next week… Or worse, abandoning their dream completely. It kills me!

I want to be the ambassador for that small, medium, or large want inside you. I want to help it grow, and help you make it reality. I want to teach you something that makes it a little easier, simpler, more enjoyable to make it real. And if I can’t teach you anything, I want to sit at a coffee table and build my vision while you build yours. That’s why I do what I do.

“The people who are crazy enough to think they can change the world are the ones who do.” – Apple’s “Think Different” commercial, 1997

Let’s get crazy, folks. Email lucas@macinhome.com if you want to talk.